Tourism as part of the service industry is focused on satisfying customers´ needs and exceeding their expectations. Sometimes the companies do not fully complete this objective, sometimes they fail and sometimes misunderstandings happen. In all these cases good communication skills are required because complaints are going to stream anyways. And as we are living in the era when internet and social media are the ones that receive the biggest part of complaints, we should know how to deal with them. The critics may also vary depending on the type of the customer.
Here is a useful infographic that describes 5 different types of customers and how to efficiently deal with them. Original source.