On the 30-31 of October there was organized the
XVII International Forum on Tourism in
Benidorm. I could assist just on the second day, but with all that I left the
forum with lots of knowledge and energy; energy to study more, to question the
things more and to research more. For those who couldn´t come, I would like to
leave here some of the basic ideas that I´ve learned from international tourism
professionals.
This year´s topic was “STRATEGIES FOR THE
CONFIGURATION OF SMART TOURISM DESTINATIONS”. The basic points during
the presentations were the following:
Those are not even future trends; those are the
basic tools that are already used to increase destination´s competitiveness and
becoming a smart tourism destination.
Making a Summary:
Nowadays everything is changing at a very high-speed
because of the progress in technology. What we are learning today, is outdated
tomorrow. People are becoming “replaceable” by robots, and this is where the “Smart
People” term appears. “Smart people” are creating smart destinations via smart
promotion. Geomarketing is also an important tool, as today we are able to
measure the flows of tourists in a destination, and in general we know (or we
can find out) everything about a territory we are interested in. Internet and Social
Media are the channels that are used to interact and to attract the Millennials.
Forget about the massive offline marketing, today´s generations see more
through the 3 displays they own than what is happening just near them.
Create your brand such way that it can be
easily linked to the experience that your clients may live. “The brand is the
experience”.
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